Brand Alignment. How is yours?

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A major survey by US firm Franchise Direct pointed towards the ‘Brand’ being the third most important consideration for prospective new franchisees. Think about the journey of a prospective franchisee. How many of your franchises will they visit? What will their impressions be of your Brand? How consistent will your Brand appear from one franchise to another? This will certainly affect the number of franchises that you grant. Branding is complex, but at its nucleus, consistency is paramount. Sally Butters, Director of Media at Coconut Creatives supports this view: ‘Brand consistency is at the heart of every brand, no matter what the size or nature of the business.’  Uniformity across signage, packaging, web and printed marketing collateral is a challenge for any corporate, made more complex across a franchise network. So where do you start? Do the simple things first. Ensure the flyers, business cards, posters, leaflets, and brochures used across your network are consistent. Leave it to the franchise to choose a printer – the chances are your branding will become diluted. Conversely, centralise the print buying process and be burdened with bureaucracy. Embracing web-to-print provides a way to manage brand alignment in printed collateral with little bureaucracy. Revive! LeafletBrandDemand is a web-to-print solution that lets your franchisees get on and order their own on-brand marketing collateral. It also includes a suite of management tools to help you monitor the activity throughout your network. To date, 30+ BFA members have adopted BrandDemand including many award winning franchise networks. Mark Llewellyn, Managing Director at Revive! comments: ‘Introducing the BrandDemand system was about getting better brand alignment across our network.’ Call us today to speak to someone about setting up a web-to-print system for your franchise network.

How to boost your brand with stickers

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What’s the appeal of stickers?
They’re affordable, fun and you can stick them anywhere you like. You can put whatever you fancy on stickers – your logo, web address, a photograph, a cool illustration. They’re also great for labelling, organising your paperwork and adding to gift boxes. Here’s a few ideas:
Got a logo?

Put it on a sticker. Now you’re ready to put your mark on anything. Perhaps you’re planning a bit of guerrilla marketing, or want to brand everything in sight. It’s a great way to spread the word about your business.

Mailing Sticker
Mailing stickers

Rectangle kiss-cut stickers are ideal to use as mailing stickers. Let your customer know how important they are by adding ‘Urgent’ or ‘Priority’ to their package. They also make great return labels, just add your logo and address.
Filing labels


Create your own labels to stick on the outside of files, no more scribbling out the old title – simply pop a new label over the top and write on the new contents. They’ll look professional and keep everything neat and tidy.

 

Jam Jar Sticker
Product packaging

Circular stickers are perfect for sealing wrapping paper or adding to gift boxes. They add a little bit of personalisation that will make your packaging stand out and look professional. Rectangle ones also make great labels for jam and chutney jars.

 

Give them to your customers

Everyone loves a sticker. Give them out with orders, mail outs and invoices, your customer will stick them to their belongings and be reminded of you. Put together a few designs so they can pick their favourite. They’ll see it again and again as they go throughout their day. Excellent for giving out at events, launches and exhibitions.

Say well done
Stick some praise on your pupils with behaviour and motivational merit stickers. Encourage their attendance and punctuality by awarding them for 100% attendance in a month or being on time all week. Give them a boost by adding stickers to a chart for full marks in a test or outstanding homework.

Name Tag Sticker
Name tags

Hosting a network meeting, taking part in an event or exhibition? Let everyone know who’s who by wearing rectangular stickers displaying their name alongside your logo and organisation. Now they’ll remember your name as well as your brilliant ideas.
Stickers can be turned into Templates and added to your BrandDemand system just like any other product. Just decide whether they should be generic (all the same) or personalised (eg. with franchisee or office specific details) and we’ll do the rest.