Leaflets, flyers and brochures are a great way to market your business, but press adverts are also an important part of the marketing mix.

Ensure that your Brand remains protected in press adverts with the PDF download feature in BrandDemand.

This feature allows your users to personalise branded press adverts and easily download a PDF ready to send to a magazine or newspaper.*

What do I need to do?
Just send us a copy of the artwork you want to make available for press adverts, tell us which areas can be edited, and we’ll add a new template to your branded microsite for your users to edit and download.

Want to restrict access?
No problem, just tell us who is allowed to order the press adverts and we’ll make sure only they have access to it.

Try it today
This feature is included in the BrandDemand web-to-print system.

 If you already have a system in place speak to your Client Service Team about adding press adverts.
 If you don’t yet have a system, call us on 01 405 4775 to find out more or to arrange an online demo.

Hand-holding every print order is a hassle, but ever wish you could review some orders BEFORE they got printed?

The ‘Approval+‘ feature in the BrandDemand system lets you do exactly that. This nifty feature gives you the opportunity to double check and approve artwork before the order is immortalised in print.

How does it work?

Users still place orders online in the usual way but instead of going straight to print the orders are routed to a nominated contact at Head Office. This contact will have the opportunity to double check the order before finally approving it for print.

Do I need to check every order?
No. This feature can be enabled for new or inexperienced users and disabled for experienced users who really understand your brand guidelines.



How do I get this?
This feature is included in the BrandDemand web-to-print system.

 If you already have a system in place speak to your Client Service Team about how you can enable this feature.
 If you don’t yet have a system, call us on 01 405 4775 to find out more or to arrange an online demo.

A major survey by US firm Franchise Direct pointed towards the ‘Brand’ being the third most important consideration for prospective new franchisees.

Think about the journey of a prospective franchisee. How many of your franchises will they visit? What will their impressions be of your Brand? How consistent will your Brand appear from one franchise to another? This will certainly affect the number of franchises that you grant.

Branding is complex, but at its nucleus, consistency is paramount.

Sally Butters, Director of Media at Coconut Creatives supports this view: ‘Brand consistency is at the heart of every brand, no matter what the size or nature of the business.’

Uniformity across signage, packaging, web and printed marketing collateral is a challenge for any corporate, made more complex across a franchise network.

So where do you start?

Do the simple things first. Ensure the flyers, business cards, posters, leaflets, and brochures used across your network are consistent. Leave it to the franchise to choose a printer – the chances are your branding will become diluted. Conversely, centralise the print buying process and be burdened with bureaucracy.

Embracing web-to-print provides a way to manage brand alignment in printed collateral with little bureaucracy.

BrandDemand is a web-to-print solution that lets your franchisees get on and order their own on-brand marketing collateral. It also includes a suite of management tools to help you monitor the activity throughout your network.

To date, 30+ BFA members have adopted BrandDemand including many award winning franchise networks. Mark Llewellyn, Managing Director at Revive! comments: ‘Introducing the BrandDemand system was about getting better brand alignment across our network.’

Call us today to speak to someone about setting up a web-to-print system for your franchise network.